NCLM / Alzheimer's

NEWPORT COAST LIVING MAGAZINE

Rolling Out the Red Carpet for Alzheimer's and Memory Care
By Jill McLean

Although Alzheimer's and other memory-related dementias are serious matters, efforts toward raising funds to treat and care for those affected also have a silver lining. Crown Cove Senior Living’s Marion Miele, and David Blair, Alzheimer's Orange County’s Events Manager, started planning a spectacular event in August of 2016. Marion’s role as Community Relations Director at Crown Cove affords fantastic creative brainstorming in collaboration with David, and together they rolled out the red carpet on November 2nd for the Fashion Show & Silent Auction to raise funds in conjunction with their fundraiser walking team Crown Cove Memory Makers.

Taking place on the Crown Cove Observation Deck — with glistening ocean views as the backdrop — this unique venue garnered excitement, a celebrity vibe and real heart. Residents were arm in arm with the uniformed crew from the Newport Beach Fire Department as they moved down the red carpet, modeling posh outfits from Draper’s and Damon’s, plus jewelry and other accessories. Select businesses from Corona del Mar provided items and services for raising funds, and a silent auction had spectacular wins like a full trip to Catalina Island. One of the residents (Grandma Joyce) designed and created beautifully crafted bracelets and necklaces as her contribution to the cause. While jazz band “Satin Express” filled the air with fluid notes, there were beef wellington bites, coconut shrimp cocktails, wine tasting and a mimosa bar, fruits and juices, and charcuterie boards topped with delicious cheeses. Not only did the event raise $5,000, it was a grand time for all, while the heart and soul of generosity shone brightly as the community pulled together for the greatest purpose of all — helping others live a life of well-being, peace and quality.

To find out more about how you can participate in Crown Cove Senior Living’s efforts toward the care and treatment for memory loss diseases, please contact Marion Miele at 949-760-2803.